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World Series Game 7 Attracts 51M Viewers In the US, Canadian and Japan Markets.

The thrilling 11-inning contest that saw the Los Angeles Dodgers beat the Toronto Blue Jays by one run drew a aggregate over 50 million watchers across the United States, Canadian, and Japanese territories. MLB reported this is the highest-rated World Series Game 7 since the 1991 contest featuring the Twins and Atlanta Braves.

Television Viewership Breakdown

The Saturday memorable contest secured 27.33M audience members on Fox Sports channels, Fox Deportes and their streaming platforms. Per Nielsen, it was the second most-watched program of the previous week.

It additionally is the top-rated World Series game since the 2017 final game between the Los Angeles Dodgers and Astros, which averaged 29.07M. This represents a 16% increase compared to the previous finale between the Nationals and Astros, which attracted 23.19 million.

In the Nielsen ratings, the sixth game ranked fourth, the fourth game ranked 7th, the fifth game came in 8th, and Game 3 landed in 13th position.

International Viewership Numbers

In Canada, the climactic game recorded 11.6 million watchers on the Sportsnet network and the French TVA Sports channel. This made it the highest-rated English program in Canada after the 2010 edition Winter Olympics.

In Japan, where the deciding contest began at 9 p.m. in the local time zone, it attracted 12M. This followed the previous Friday’s Game 6 – in which Fall Classic MVP Yamamoto allowed one run in six frames – recorded 13.1 million viewers, making it the most-watched Fall Classic matchup on a single network in Japan.

Overall Averages and Trends

The full seven-game World Series averaged 15.71 million viewers on Fox, a 2% increase from last year’s Dodgers versus Yankees series. This represents the first time after 2015 and 2016 that the World Series has recorded audience increases for two straight years.

Counting the Game 1 telecast on Univision, the total American viewership reached 16.1 million. The overall Fall Classic viewership in Japan was 9.7M and 8.1 million in the Canadian market.

The full MLB Postseason on Fox, FS1 and FS2 recorded over 8 million watchers, an eight percent rise compared to the previous year and the network’s best playoff ratings since 2017.

MLB announced that the World Series was broadcast in over 200 countries and territories by forty-four media partners in 16 various tongues.

By

Lindsey Benson

A London-based graphic designer and innovation consultant with over a decade of experience in creative industries.

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